About Us

Barbi Reuter President, CREW Network The Real Estate Roundtable CEO/Principal Cushman & Wakefield

Barbi Reuter’s affiliation with Cushman & Wakefield | PICOR began with the firm’s opening in 1985, becoming a founding principal in 1992. She was named President in 2017, then CEO, chair of the board, and designated broker in 2020. Reuter leads the employee-owned commercial real estate firm’s activity in southern Arizona and Sonora, Mexico. Active in community and industry efforts, she writes and presents on the regional CRE market. Previously, Barbi founded the firm’s Property Management Division, taking it to the lead in market share. 

She is 2022 CREW Network global board president, active in Southern Arizona Leadership Council (SALC), past Chair of the Tucson Metro Chamber, and serves on the boards of directors for the Real Estate Roundtable, the region’s economic development agency, Sun Corridor Inc., and YMCA of Southern Arizona. She was a 2020 Goldman Sachs 10,000 Small Businesses scholar and mentors young leaders and industry professionals across the country through various affiliations. Barbi was named 2019 Woman of the Year by Greater Tucson Leadership.